DEVELOPING CULTURE INTERNALLY.
CONNECTING WITH CULTURES INTERNATIONALLY.

WHAT WE DO

We trade globally in brand strategy & culture for growth-stage consumer brands.

We are the conduit that connects a business's strategy and culture to meet it’s audiences on their cultural level. Helping brands; distill what they stand for internally, have deeper understanding of who their customers are, and how to competitively position themselves both at home and internationally.

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TRUSTED BY

Brands that understand cultural intelligence is the competitive edge.

A selection of names we've worked with — from global incumbents to founder-led challenger brands.

Ridout (& Co).

We are an independent brand consultancy led by Lizzie Ridout and a trusted collective of specialist collaborators.

A Welsh-Brazilian, raised across five continents, Lizzie has spent the past 15 years helping to shape the marketing strategies, campaigns and brand identities of many globally recognised brands.

Today, these cultural insights and brand experience informs the importance we place on culture in brand & marketing strategy.

Lizzie Ridout
Founder, Brand Strategist

Kevin Murgatroyd
Brand Design Specialist

Amy Wonnacott
Social Media Specialist

CLIENT CASE STUDIES

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OUR CULTURE-CENTRED FRAMEWORKS

THE CULTURAL COMP-SHOP™

A bespoke and intensive market immersion day, designed to help you make informed decisions as to whether to expand into a new market - and how do so with cultural nuance in mind. 

THE CULTURE &
COMMS CHECK™

Map out your entire brand world from the inside out. A tailored done-with-you focussed and collaborative full-day or half-day brand strategy sprint to define the core of your brand. 

THE GLOBAL BRAND FRAMEWORK™

Keep us engaged for longer and bring your brand world to life with a bespoke implementation. We translate your strategy into a distinctive brand world you can own beyond our engagement.

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WHAT CLIENTS SAY

  • "Lizzie is the fresh visionary energy you want when creating your brand. Her focus on details is uniquely matched by her bigger picture visioning for your and your brand - necessary qualities in a highly competitive market."

    Tahira - The Radiate Room

  • "Lizzie helped me turn a vague sense of what I wanted to communicate into something clear, confident and visually strong. Nothing felt templated or generic. It was thoughtful from start to finish."

    Dror - OpenDror

  • "Lizzie demonstrated a highly professional approach — a clear view, substantiated opinions, and relevant research. She also brought a series of questions that helped identify the needs of our team and formulate a more concrete approach to reach our end goal."

    Ash - Google

  • "One of my favourite brand activations since joining Damm nearly 3 years ago — the perfect place to bring a taste of the Mediterranean to South London."

    Hannah - Estrella Damm

  • “Lizzie is a great creative, working hard to create innovative solutions whilst being mindful of brand guidelines. I would highly recommend Lizzie.”

    Eve - Victoria’s Secret UK & IRE

  • "Finding Lizzie was a total game-changer. She didn't just focus on the visuals — she helped me identify my target market and understand what would resonate with them."

    Jinny - The Beauty Holder

  • " Lizzie from the outset has been attentive, professional and outstanding in every aspect of the process. I feel I have got so much more than just a refresh of my brand. I have taken a step back and looked at my “why”

    Alex - Teddy Edwards

  • “My experience with Lizzie was one of the most fruitful, efficient, and most certainly enjoyable of any recent out-of-town business visits. Lizzie had looked into our business well, discussed our aims and target growth areas within our sector, and subsequently curated a fantastic list of venues and contacts which would be best suited”

    Tom - Picoso

  • "Lizzie ran an incredible session for our Trade Accelerator delegates — making international brand strategy genuinely accessible, bringing it to life with real-world examples and giving our SMEs a clear view of what it takes to succeed in international markets."

    Eve Halliday - The British Chamber of Commerce

Your brand's next chapter starts with the right conversations, with the right customers.

BOOK A CULTURAL FIT CHECK